Cockpit Design for Luxury and Comfort


The Need

For a global luxury car manufacturer, the driving comfort and perceived quality of their vehicles is a key feature. This is particularly important when considering the cockpit, given the constant interaction it has with the driver and the passengers.

This central component is not only a vital part of the car interior, but it must also provide crucial visual feedbacks to the driver. In order to fulfill both its aesthetic and functional requirements, the various surfaces and instruments must eliminate glares and reflections that could dazzle the driver, while displaying the necessary information in a natural way.

The Project

BlueThink carried out a Resident Consultant activity where an engineer with experience in Perceived Quality and Automotive design tended to the car’s cockpit in order to reflect the luxury feeling across a series of models.

This activity included the specification and design of the different surfaces of the cockpit to reduce dazzling to a minimum value and position instruments so that their visibility was optimized.

The Benefit

The project improved the Perceived Quality of the luxury car interiors while improving safety and driving comfort by ensuring a consistent and objectively validated process from early concept, through co-design to manufacturing.

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