Customers are not looking for products: they seek great experiences. Improving the perceived quality of cars is an effective way of turning the car driving into an unforgettable experience.
Improving customers’ perception of the vehicle requires a systematic and rigorous approach. The use of specialized labs allows the benchmarking, development, validation and control of materials, acoustics, haptics, lighting and more.
An objective specification of the different component requirements translates into an improvement in Perceived Quality from the customer perspective. Moreover, it improves the development process and supply chain management by clearly communicating clearly the product targets and the testing procedures.