Heating of HVAC systems for Internal Combustion Engine (ICE) vehicles is powered using the waste heat from the engine. In Electric Vehicle (EVs) there isn’t (enough) waste energy, so the system needs to be powered by the main battery,
decreasing the vehicle’s range, which is arguably the most important parameter for customers.
A company developing an innovative heating system approached BlueThink to try to understand the characteristics of the HVAC market for EVs.
PTC and Heat Pump, as well as it analysed the entry barriers and possible entry strategies.
Through this detailed study the client was able to understand the current technological landscape
and be equipped with the right tools to develop the desired solution and plan a successful entry strategy.