Reducing babies’ air ingestion leads to decreased feeding problems with them. With this in mind, a bottle keeping air in can minimizes air ingestions, thus making babies and parents happier. Nonetheless, the novel air ingress system must not have a negative effect on other aspects such as leakage and cleaning.
Starting from drafting the requirements based on market information and past experiences, BlueThink carried out the design, development and industrialization of a new back ventilated baby bottle. This included product design, mechanical engineering, prototyping, testing and validation.
The client was able to launch a new product with improved functionality in a short timescale. Such product improve babies feeding experience making both them and their parents happier.