The successful launch of a new product requires a thorough research that includes technical, economic and strategic aspects.
This applies even more when the product to be launched lies outside of the company’s core business.
BlueThink worked with a mayor Pharma company to support their pathway to launch a new product.
Thanks to the international experience in the medical sector, BlueThink was able to develop a deep understanding of the field,
including the patient journey, influencers, competitors, pricing and regulations. As such, a successful strategy for the product launch was identified.
Working with BlueThink provided a large Pharma company with the confidence and strategy required to pursue the successful launch of a new product.