Go-to-Market Strategy

Healthcare

The Need

The successful launch of a new product requires a thorough research that includes technical, economic and strategic aspects.

This applies even more when the product to be launched lies outside of the company’s core business.

The Project

BlueThink worked with a mayor Pharma company to support their pathway to launch a new product.

Thanks to the international experience in the medical sector, BlueThink was able to develop a deep understanding of the field, including the patient journey, influencers, competitors, pricing and regulations. As such, a successful strategy for the product launch was identified.

The Benefit

Working with BlueThink provided a large Pharma company with the confidence and strategy required to pursue the successful launch of a new product.

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