In the last 10 years BlueThink has supported car manufacturers and tier 1 in developing innovative solutions to make vehicles safe, sustainable and enjoyable. BlueThink’s unique perspective gives our clients the opportunity to overcome demanding challenges by leveraging a multidisciplinary team and experiences coming from different industries.



Energy Storage

Weight reduction

Wireless Charging



Predictive Maintenance

Perceived Quality

Color, Material & Finish (CMF)

Lighting Management

Acoustic and Haptic Feedback

Gap/flush control


GPF & Engine Sound signature


CAVs & Cross-industry collaborations

Machine Learning

Computer Vision


Virtual Sensors

Artificial Intelligence

Innovative Sensors

Top Automotive Trends

By innovating in multiple industries we can see trends before they develop and leverage technologies across applications to optimize our clients’ investment and deliver successful innovative in time.

Vehicle Electrification

There are a number of key new challenges to overcome in the EV sector. For example, HVAC deeply affects the mileage in rigid environments. Now solutions are on the verge of reaching the market.

A New Comfort Paradigm

The ability to define interiors quality using quantitative methods is changing the way car manufacturers design their interiors. Customers are looking for great experiences and user interface is evolving faster than any other systems.

Autonomous Vehicles as a Cross-Industry Challenge

The rise of autonomous vehicles will deeply transform the way automobiles are employed, as well as the concept itself of owning a car and the infrastructures around the vehicle. As such, the Automotive industry cannot be conceived in isolation to other industrial sectors, such as urban planning and entertainment.

Reference Clients

Through our unique approach we work with industry leaders across the globe.

Case studies

In the last 10 years we have been working in a global framework carrying out more than 100 projects to grant a clear competitive edge to each one of our clients.

3D Printed Production Parts

Additive manufacturing offers new opportunities for development and production, but we must first meet the application requirements.

Features to Conquer the Market

Creating a virtual sensor to accurately estimate the side slip angle drives a massive improvement in lateral dynamics for production cars.