Concept Design Lab

From idea to product, the path starts here with Concept Design.

Definition of typical use cases, market research, testing the waters before having a well-defined product. The combination of real-world experience, a deep understanding of the market, and technical industry expertise offers our clients a solid structure to build their success stories.


Market insights

Market Characterization

IP Understanding

Innovation Bootcamp Innovation Workshops

Design Input Technology based market analysis

Concept development

Technology Landscaping

Technology Scouting

Design Thinking

Innovation Portfolio Management

Road Mapping

Project Risk Management Product specification

Business support

Business Model Generation

Technology Leverage

Go-to-market Strategy

Supply Chain Definition Partnerships

Case studies

Features to Conquer the Market

Creating a virtual sensor to accurately estimate the side slip angle drives a massive improvement in lateral dynamics for production cars.

Go-to-Market Strategy

The successful launch of a new product requires a thorough research that includes technical, economic and strategic aspects.

HVAC Systems for EV and E-bus

Heating of HVAC systems for Internal Combustion Engine (ICE) vehicles is powered using the waste heat from the engine. In Electric Vehicle (EVs) there isn’t (enough) waste energy, so the system needs to be powered by the main battery, decreasing the vehicle’s range, which is arguably the most important parameter for customers.