Concept Design Lab

From idea to product, the journey starts with the concept design lab.

To thoroughly scope a development opportunity there are many factors to consider. Firstly detailed market insight is vital to identify the size of the opportunity. Secondly applying the right design thinking and technology scouting to identify exactly how it can be done. Thirdly evaluating how to commercialise the product and sell it successfully.

Our concept design lab is the perfect environment for design thinking and experimentation. A unique space to sketch out ideas, brainstorm and apply creative problem solving. Not only will our experts provide inspiration, but also the support and resources needed to create a defined product roadmap.

The decision to develop a concept idea should only proceed when all the critical factors are fully investigated. For this reason it’s vital to accurately quantify the need for a product in the early stages. By understanding space in the marketplace, and the supporting technologies needed, a cost effective plan can be formulated.

Our technical industry expertise offers our clients a solid platform on which to build their product ideas. Drawing on real-world experience, together with a deep understanding of the market, we uncover innovative solutions to product development challenges.


Market Insights

Market Characterization

IP Understanding

Innovation Bootcamp Innovation Workshops

Design Input Technology based market analysis

Concept Development

Technology Landscaping

Technology Scouting

Design Thinking

Innovation Portfolio Management

Road Mapping

Project Risk Management Product specification

Business Support

Business Model Generation

Technology Leverage

Go-to-market Strategy

Supply Chain Definition Partnerships

Case studies

Data science lab
AI Assisted Drifting

Creating a virtual sensor to accurately estimate the side slip angle drives a massive improvement in lateral dynamics for production cars.

Go-to-Market Strategy

The successful launch of a new product requires a thorough research that includes technical, economic and strategic aspects.

HVAC Systems for EV and E-bus

Heating of HVAC systems for Internal Combustion Engine (ICE) vehicles is powered using the waste heat from the engine. In Electric Vehicle (EVs) there isn’t (enough) waste energy, so the system needs to be powered by the main battery, decreasing the vehicle’s range, which is arguably the most important parameter for customers.